70s Glamour Makeup: The Ultimate Guide To Retro Chic

70s Glamour Makeup: The Ultimate Guide to Retro Chic

Get ready to channel your inner disco queen! The 70s were a time of bold experimentation in fashion and beauty, and 70s makeup is experiencing a major revival today. From the iconic smoky eye to the perfectly sculpted cheekbones, this guide will walk you through everything you need to know to master the retro glam look.

Why is 70s makeup so popular? Besides its undeniable coolness factor, 70s makeup allows for individuality and expression. It's a statement, and it celebrates the unique beauty of every individual. Whether you're a seasoned beauty enthusiast or just starting your makeup journey, mastering the 70s aesthetic is a fun way to experiment with color and create a vintage-inspired look.

The Foundations of 70s Glamour

1. Skin: Flawless and Radiant

Prep your skin: Start by prepping your skin with a hydrating moisturizer. This will create a smooth canvas for your foundation.
Choose the right foundation: Look for a foundation with a matte finish, and match it perfectly to your skin tone. A little bit of concealer can help to cover any blemishes or dark circles.

Pro Tip: Embrace a dewy finish! Use a touch of highlighter on the high points of your face—cheekbones, brow bone, and cupid's bow—to mimic the radiant glow of the era.

2. Eyes: The Statement-Making Feature

The eyes are the focal point of 70s makeup. Think bold eyeshadow, dramatic liner, and long, luscious lashes.

Here are some popular 70s eye looks:

Smoky Eye: This timeless look involved blending dark, smoky colors like black, brown, or gray across the entire lid.
Shimmer and Sparkle: Glittery eyeshadows were a favorite, especially in gold and silver.
Double Winged Liner: Extend your eyeliner outwards to create a dramatic "double wing" effect.

Pro Tip: Don’t be afraid to experiment with different colors and textures! Try incorporating shades of blue, green, or purple into your smoky eye.

3. Brows: Defined and Bold

Eyebrows in the 70s were sculpted and dramatic, creating a strong, defined look.

Shape your brows: Use a brow pencil or powder to fill in any sparse areas and define the shape of your brows.
Brush them up: Use a brow brush or spoolie to brush your brows upwards for a dramatic lift.

Pro Tip: Don't be afraid to go a bit thicker than you normally would! But be sure to create a natural-looking arch.

70s Makeup: Iconic Looks and Techniques

4. The “Disco Eye”

This is the ultimate 70s party look, characterized by bold color, glittery eyeshadow, and dramatic eyeliner.

Use vibrant eyeshadows: Choose shades like emerald green, cobalt blue, or deep purple.
Apply glitter: Dab a touch of shimmering glitter on the center of your eyelid for extra sparkle.
Line your eyes: Use a dark eyeliner to create a classic cat eye or a double winged effect.

Pro Tip: Don’t be afraid to layer colors! A base color of gold or silver can create a beautiful shimmery backdrop for your top color.

5. The "Glamour Lip"

70s lips were all about bold color and high shine.

Choose a statement color: From bright reds to deep plums, there were tons of options.
Define your lips: Use a lip liner to outline and shape your lips for a sharp, defined look.

Pro Tip: Apply a clear lip gloss for extra shine.

6. Blush: Naturally Flushed

Blush in the 70s was mainly about creating a natural-looking flush.

Choose a natural shade: Peach, coral, or rosy shades were popular choices.
Apply on the apples of your cheeks: Use a fluffy blush brush for a soft, blended application.

Pro Tip: For a more dramatic look, try layering blush with bronzer or highlighter.

7. The Power of Contouring

While contouring might not sound like a 70s technique, it was definitely present in some form! Women of the 70s used bronzer and shading to accentuate their cheekbones and define their jawline.

Use a bronzer or contour powder: Apply it along the hollows of your cheeks, the temples, and below your jawline.
Blend carefully: Use a blending sponge or brush to soften the edges and ensure a natural look.

Pro Tip: Use a lighter contouring powder for a softer look, or a darker powder for a more dramatic effect.

Bringing the 70s Back: Modern Takes on the Classics

While the 70s makeup trend remains classic, modern takes on the look make it feel fresh and relevant.

Here are some modern interpretations of 70s makeup:

Subtle smoky eye: Instead of using dark black, use soft gray or brown shades to create a subtle smoky eye.
Glitter accents: Add a touch of glitter to your lids or inner corners for a subtle sparkle.
Natural blush: Embrace a natural flush with a peach or coral blush.
Bold lips with a matte finish: Choose a bright color like red, orange, or pink, but opt for a modern matte finish.

Pro Tip: To keep your look modern, focus on balanced makeup. If you go bold with your eyeshadow, keep your lips a neutral shade. If you go for a bold lip, keep your eyes more subtle.

70s Makeup: FAQ

1. Can I wear 70s makeup if I have fair skin? Absolutely! Choose lighter shades of eyeshadow, blush, and lipstick. And emphasize the natural radiance of your skin for a soft, ethereal look.

2. What kind of hair goes best with 70s makeup? Think big, bouncy hair! Long, flowing waves, or a voluminous afro would complement the glamour of 70s makeup perfectly.

3. What about lashes? Long, dramatic lashes were a 70s staple. Consider using false lashes or a lash curler and lash mascara for extra volume.

4. Where can I find 70s makeup inspiration? Look to iconic figures of the era like Farrah Fawcett, Cher, and Diana Ross. There are also countless online resources dedicated to 70s beauty and style.

5. What’s the best way to get started with 70s makeup? Begin with one signature element, like a bold lip or a dramatic eye. As you get comfortable with the look, you can incorporate more elements.

Conclusion: Embrace Your Inner Disco Queen

Mastering 70s makeup is all about embracing bold color, statement-making features, and a touch of vintage glamour. Whether you're recreating the iconic looks of the era or putting a modern spin on them, remember to have fun and experiment! The 70s are all about expressing your individuality and letting your personality shine through. So go ahead, unleash your inner disco queen and rock the retro glam!

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